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Japan’s Charm Obsession - The Pocket-Sized Revolution
How Japan’s charm culture keeps creating new trends.

The Rise of the City Boy
Masculinity here is soft-spoken, styled, and rooted in routine.

Hyper Fishing Enthusiast - Yutaro Saito’s Fashion Diary #4
Yutaro Saito’s fourth column joins a man on a worldwide fishing trip.

Sk8thing - The Silent Architect of Japanese Streetwear
Streetwear’s silent coder, remixing chaos into something strangely coherent.

Onitsuka Tiger - A Legend Laced in Dust and Blood
Born in post-war Kobe, reborn on Tarantino’s blood-soaked set.

How Pickyou Changed Tokyo’s Flea Market Scene
Pickyou is single-handedly revolutionizing the second hand scene.

A Man of Crocs - Yutaro Saito’s Fashion Diary #3
Yutaro Saito’s third column finds quiet strength in Crocs.

KIDILL and Seppuku Pistols - Japan’s Gone Mad, and that’s the Point
A collaboration that explored identity through fashion, music, and performance.

The Sophisticated Minimalism of Tokyo’s Uniforms And Suits
Precision and subtlety define the understated power of Tokyo’s uniforms.

Ai Yazawa and Vivienne Westwood - Where Punk Meets Manga
Yazawa’s manga wears its heart out loud, stitched in Westwood’s tartan.

A Man of VETEMENTS Jacket - Yutaro Saito’s Fashion Diary #2
How a carabiner on a belt says more than designer logos.

Tokyo Rakuten Fashion Week F/W 2025
What are Japanese designers thinking about?

Beyond Boundaries with Genderless Kei
Genderless kei blends comfort, color, and confidence with effortless charm.

A Man of Collaboration - Yutaro Saito’s Fashion Diary #1
A knit cap, pink jacket, and 40,000 kilometers later.

What Japan’s Elderly Teach Us About Dressing for Ourselves
Yutaro Saito captures the quiet confidence of aging in fashion.

The lightness and Freedom of IM MEN F/W 2025
IM MEN turns fabric into wearable flight.

SEVESKIG’s AW2025-26 Collection Reinterprets the Beauty of Change
SEVESKIG redefines impermanence through wabi-sabi, yakihaku, and Roujin Z.

Sophie Powers Crashes Into Tokyo
Musician-turned-designer Sophie Powers takes her first step into fashion in Tokyo.

Mikage Shin is a Label That Embraces All The Spaces In Between
Where marble motifs and avant-garde collide: Mikage Shin finds the spaces in between.

goro’s Jewelry - The Yellow Eagle of Harajuku
Goro Takahashi bridged cultures, crafting Harajuku’s timeless silver legacy.
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Manga & Anime
From doujinshi roots to global icons, the revolutionary impact of CLAMP on the world of manga.
Discover the old nursery rhyme that marked the confrontation between Muzan and Ubuyashiki.
How Japan’s charm culture keeps creating new trends.